Worthwhile Magazine
Digital transformation iPad project from paper based only option to catering with digital option for the high level investor clients implemented by an esteemed investment banking institution.
WorthWhile Magazine
Worthwhile Magazine is a creative circulation to the high end investor clients who has been served with traditional paper based magazine only until this iPad based digital version was made available.
My roles & responsibilities
Wireframing
Performed one the crucial steps which involved the skeleton of the Worthwhile mazine app.
Requirements
Gathered the requirements from the client stakeholder and understood the needs of the app.
Design
Interaction design of the approved user interactions that are designed micro interactions. Gesture enabled slide in and out components, embedded images and videos.
Lead Implementation
Lead the implementation using the Adobe DPS (Digital Publishing Suite) and necessary customizations
High Fidelity
High Fidelity (Fi Fi) mock up of the application with involved visual design.
Development
Lead the App prototype and development from the stand point of needed design and deployment architecture.
User Experience (UX) and Visual Design..
Challenges & Solution
- Challenge: Client engagement and interaction with paper based magazine could not be measure and getting feedback was challenging along with cost of production of paper cover magazine.
- Solution: Digital innovation and transformational iPad app for the first of its kind in the investment banking institution.
Vision
A digital innovation and transformation of the exiting paper based only Magazine.
User Appreciation
Leveraging the Adobe Digital Publishing Suite (DPS), performing needed enhancement for this app. Received great positive feedback from users.
Usability Testing
Performed the needed usability testing with app and prototype with the Financial advisors. Gave ability for the advisors to bring their business banner into the add.
First iPad App
This was first iPad native app that was deployed to the subscribed financial advisors to distribute to their clients.
Advisor Community
Architected, Designed the User Experience(UX) of the Financial Advisors subscription in the web application that gives FA needed subscriptions.
Innovative Offering
This innovative solution was architected designed and developer by Marketing, Architecture, and development teams collaboratively working together.
