Brand Rank
BrandRank is an upcoming platform that lets agents gain access to exclusive information on ratings of brands so that they can make informed decisions.
Brand Rank App
The BrandRank app helps agents to rank various brands based on the preset criteria that leverages that brank experience index algorithm. This helps agents to make informed recommendations to their clients with very high confidence. “BrandRank built by the agent for the agents”.
My roles & responsibilities
Wireframing
Performed one the crucial steps which involved the skeleton of the BrandRank app.
Requirements
Gathered the requirements from the client and understood the needs of the app.
Design
Interaction design of the approved user flow s that are designed micro interactions.
Lead UX Design
Lead the design team from Interaction Design, Information Architecture, HI FI and Visual design.
High Fidelity
High Fidelity (Hi Fi) mock up of the application with involved visual design.
Development
Lead the App development from the stand point of needed UX, Design patterns and architecture.
User Experience (UX) and Visual Design..
Challenges & Solution
- Channel independent agents face the challenge of recommending brands that are rated by expensive sources outside of agent community with a high level of confidence to their clients.
- They have no way of really determining whether the brands are performing well within the portfolio since the independent agents are not ranking ranking those brands
- Potential Risk: If agents make a terrible recommendation then the ripple effect will impact everyone involved across the eco system.
Vision
A mechanism for quick access to brand ranking based on a predetermined set of criteria within a sector by agents within the agent’s community.
Independent Agents
When agents have full autonomy over their space in the ecosystem, it drastically increases the level of confidence in their recommendations to their clients.
Competitive Edge
Agents will become the primary sources of brand ranking across different sectors, within their own agent community.
User Testing
The rankings are within a particular portfolio. Hence, it’s a clean, precise and controlled environment.
Agent Community
The market is wide open for agents to become equalizers in the B2B space.
Innovative Solution
Finally, agents can now rely on the primary sources inside the agent community with the BrandRank app that addresses all the types of brands/companies in an agents portfolio.
